There’s no two ways about it: going global is a risky business, even if the potential rewards are high. Once a business experiences success at home and begins to build a loyal customer base, the next step that is likely to follow is international expansion. Whilst entering into a foreign market can be an opportunity to branch out operations, this transformation comes with some very specific challenges, such as; cultural differences, language barriers and competition from home-grown players in a new region.
Grab a seat and enjoy this 3-minute read, which covers:
- Going global: Overcoming new challenges in new territories
- Getting up and running in new markets
- Global oversight
And more….
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