Crocs replaces CFO with ex-Nike exec as Q2 loss hits $428m
Crocs has named Patraic Reagan as its new CFO following a $428 million Q2 loss. He replaces Susan Healy and brings extensive experience from Nike, Coach, and SharkNinja.
Crocs has named Patraic Reagan as its new CFO following a $428 million Q2 loss. He replaces Susan Healy and brings extensive experience from Nike, Coach, and SharkNinja.
Crocs Inc. has appointed Patraic Reagan as its new executive vice president and chief financial officer, effective September 22, as the company looks to reset its financial leadership following a challenging second quarter.
Reagan brings more than two decades of experience in global finance roles, including 14 years at Nike, where he served as vice president and CFO for the Asia Pacific and Latin America regions. He also held leadership roles at Coach and Polo Ralph Lauren, and most recently served as CFO at SharkNinja.
He replaces Susan Healy, who stepped down on August 28 after a two-year tenure. Healy will remain with the company in an advisory capacity through October 31 to support a smooth transition.
The leadership change comes at a pivotal moment for the casual footwear company, which reported a $428 million net loss in Q2 2025, driven in part by market headwinds and trade policy uncertainty. Crocs cited “evolving global trade policy and related pressures around the consumer” as reasons for withholding full-year guidance.
Despite the loss, Crocs reaffirmed its Q3 2025 forecast, anticipating a revenue decline of 9% to 11% and an adjusted operating margin between 18% and 19%. These figures signal continued caution from the company amid shifting consumer demand and macroeconomic uncertainty.
In a statement, CEO Andrew Rees said Reagan’s “strong public profile” and “track record of delivering consistent, profitable growth” would be instrumental in driving long-term shareholder value.
Reagan’s arrival is expected to bolster Crocs’ efforts to stabilize performance and navigate the operational complexities of its global footprint. As the footwear sector faces ongoing volatility, finance leadership will be key to delivering on Crocs’ multi-brand growth strategy and protecting margins under pressure.