England World Cup bid backed by PwC

PricewaterhouseCoopers is backing the 2018 England World Cup bid, and will
act as the business adviser for the campaign.

They have thrown themselves behind the campaign after a preliminary economic
impact estimate showed that staging the tournament could boost the national
economy by £3.2bn.

Julie Clark, head of sport, PwC, said: “We are tremendously passionate about
our partnership with England 2018, as well as the UK sports market, and look
forward to providing economic impact assessment, guidance on tax and guarantees,
and advice on the budget to the bid team.

“PwC has a strong regional network of offices which is very well aligned with
the list of applicant host cities and the sponsorship therefore benefits the
firm across the UK.”

Further reading:

PwC to provide accounting services
to Beijing Olympics