Finance leaders’ responsibilities are moving well beyond traditional, supportive finance and accounting functions. The technical ability to take full financial control of the business is still essential but CFOs are increasingly seen as having the skills needed to push a company forward. After all, you’re the in-house expert at reading data, spotting trends, understanding connectivity, and joining the dots.
A creative idea, communicated by a charismatic entrepreneur, can certainly energise and propel a company towards the kind of success story we all love to read about. Sometimes, that intuition is even right. But, as a business growth strategy, relying on your gut instinct can be risky and limiting.
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