Resources

The Customer Obsessed Finance Leader

by Dun & Bradstreet

Although we’re already deeply embedded in the age of the customer, the pace of technologic advancement and customer empowerment continues to disrupt today’s business models. Throughout it all, there has been one constant: The key to competitive survival is data and insights-driven customer obsession. As the strategic steward of business outcomes, the CFO has a considerable stake in his or her organization’s customer obsession efforts. Given the strong link between customer strategy and business results, it’s critical for CFOs to take an active role in leading their organizations from customer focused to customer obsessed.

In February 2017, Dun & Bradstreet commissioned Forrester Consulting to evaluate how enterprises are leveraging data and analytics to drive decisions and strategy in pursuit of customer obsession and the role the CFO plays in achieving that goal. Forrester conducted an online survey of 250 finance executives at organizations with $150 million or more in revenue to explore this topic. The study revealed distinct data strategy differences between the firms that merely have good customer experience intentions and those that translate customer strategies into favourable business results.

KEY FINDINGS:

  • CFOs have an important role to play in the pursuit of data-driven customer obsession.
  • CFOs need a new data-driven operating model to overcome
  • Customer obsession requires mastery of seven key data maturity and competency factors
  • An investment in data allows for actionable insights

 

Share
Was this article helpful?

Related Resources

2024 FX Navigator
whitepapers | Corporate Finance

2024 FX Navigator

4w
Strategic workforce planning: what it is and why it matters
eBook | Corporate Finance

Strategic workforce planning: what it is and why it matters

1m
Rolling Forecasts: How to achieve business agility with dynamic planning
eBook | Corporate Finance

Rolling Forecasts: How to achieve business agility with dynamic planning

1m

Other resources from Dun & Bradstreet

Global Study: Reimagining Enterprise Risk
Accounting Firms

Global Study: Reimagining Enterprise Risk

6y
How to Read Dun & Bradstreet Business Credit Reports
Accounting Firms

How to Read Dun & Bradstreet Business Credit Reports

6y
4 Key Trends in the Role of the Modern Finance Leader
Corporate Finance

4 Key Trends in the Role of the Modern Finance Leader

6y
Weathering the Storm
Accounting Software

Weathering the Storm

6y
The Customer-Obsessed Finance Leader
Digital Transformation

The Customer-Obsessed Finance Leader

7y
Global Bankruptcy Report 2017
Regulation

Global Bankruptcy Report 2017

7y
How todays finance leaders can use data to navigate risk: Global study
Regulation

How todays finance leaders can use data to navigate risk: Global study

7y
Revving the Revenue Engine: Infographic
Regulation

Revving the Revenue Engine: Infographic

7y