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Honda CFO on company challenges

CFO of Honda, Martin Sanders, discusses the internal challenges facing CFOs

Welcome back to our  video series, where we ask top-hitting financial directors and CFOs the big questions on the year ahead. Every week we publish new video interviews with influential CFOs.

Come back to find out what they have to say on the key issues, such as Brexit and cyber risk, and discover their biggest worries as finance leaders in 2017.

Today: CFO of Honda Motor Co, Martin Sanders discusses the internal challenges facing CFOs.

About Martin Sanders

Martin Sanders has been with Honda for 23 years, and held a number of sales roles before becoming CFO in 2014. Prior to working at Honda, Martin held a number of sales roles at Volvo Car Group and was the director of Honda’s offshore powerboat race series for seven years,

Sanders is also a trustee, council member and chairman of governance for the Wooden Spoon charity, which helps disabled and disadvantaged children through rugby and raise funds for respite and medical care centres, specialist playgrounds, and community programmes.

About Honda Motor Co.

Honda is a Japanese multinational conglomerate tat manufactures cars, aircraft, motorcycles and power equipment. It is the world’s largest manufacturer of motorcycles and the second largest Japanese automobile manufacturer.


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