The worm that turned vicious.
Risk management meets spin-doctoring in a new product called prompt rps - reputation protection system (a capital idea, but with no capital letters). Devised by PR firm Hill & Knowlton, it brings together experts from Deloitte & Touche, lawyers Clifford Chance, security group Kroll Associates and health & safety advisers Dames & Moores. The basic system is a browser-style piece of software that allows companies to self-assess their exposure to such risks as fraud, product failure and takeover bids and to create a crisis management team.
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