Reed descends to new low in battle for publicity
The battle for publicity by recruitment firms has clearly exhausted the imagination of their marketing departments. Executives are bombarded with surveys aimed at getting publicity while proving some spurious theory.
Reed has now plumbed the depths, however, wasting people’s time asking about smelly offices.
The theory is that staff work better if their employer sends scents through the air conditioning system. Astonishingly, more than 200 of Reed’s customers bothered to answer the questions, with 80 of them believing this is a good idea. Still, it worked for Reed – as this story proves.