The challenge for many organisation is that the disconnect between strategies, innovations, and technology investments within the business make it harder to place customers at the centre of strategy.
The key to success? Organizations must go beyond customer focused and become customer obsessed.
Download this white paper to explore the findings from Forrester research showing how enterprises are leveraging data analytics to drive decisions and strategy.
Key elements of this research reveals how…
- CFOs have an important role to play in the pursuit of data-driven customer obsession.
- CFOs need a new data-driven operating model to overcome barriers
- Customer obsession requires mastery of seven key data maturity and competency factors.
- An investment in data allows for actionable insights
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