Finding, and aligning on, a customer segmentation strategy that positively correlates with purchase behaviour and drives top-line growth is the result of a strong command of enterprise data.
Explore this white paper designed to help CFOs identify patterns in customer purchase behaviour, develop a customer segmentation strategy using data insight and much more…
This comprehensive white paper by Dun & Bradstreet will help you explore:
- 4 Dangerous assumptions CFOs tend to make
- Increasing Cash Flow, Collaboration and Profitability with Customer Segmentation
- Strategic Finance Management Reporting on Customer Segmentation
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