Finance leaders today are using more agile ways to analyse financial and performance data to meet growth strategies.
Leaders of the pack never forget that the real driver behind growth is the customer, which is why it’s critical for finance to obtain a data-inspired view of the customer in order to fuel this growth.
To succeed, the finance function must closely partner with marketing to leverage integrated data and achieve revenue success.
This white paper “Revving the Revenue Engine” reveals…
- Four key ways to improve the finance and marketing relationship with data
- How to identify the flaws in your current revenue model
- What a new high-performance revenue model should look like
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