We are deeply embedded into the age of the customer, and the key to survival is data-driven and insights-driven customer obsession.

Dun & Bradstreet recently released a study commissioning Forrester Consulting to evaluate how enterprises are leveraging data and analytics to drive decisions and strategy in pursuit of customer obsession and the role the CFO plays in achieving that goal.

4 Key Findings of the Study:

1. CFOs have an important role to play in the pursuit of data-inspired customer obsession.
2. CFOs need a new data-inspired operating model to understand and overcome barriers.
3. Customer obsession and CX strategy require mastery of seven key data maturity and competency factors.
4. An investment in data allows for actionable insights.