They’ve redefined their position to focus on being strategic advisors within the C-suite – getting face time with the CEO to discuss the direction of the business and partnering with the CIO on new technology investments.

More and more, CFOs are going on the record stating their goal is to facilitate sales and uncover new revenue opportunities, not simply to serve as Keeper of the Purse Strings. A recent Forrester Consulting study commissioned by Dun & Bradstreet found that, “The role of the CFO is no longer confined to finance, risk, and compliance management … most finance leaders are not only taking an active role in shaping their organisations’ customer-focused initiatives, they’re also leveraging their data and strategy expertise to guide their organisations toward a culture of data-driven decisions.”