Dun & Bradstreet’s recent study showed that 91% of finance professionals agree their role has become more challenging over the last 3 years - with increasing pressure to protect businesses from risk and identify opportunity for growth, whilst also helping sales to win new business quickly.

In the Chartered Institute of Credit Management’s newly launched Credit Champions programme, Softcat, a fast-growing IT company, discuss how efficient credit assessment helps them to win 200 new customers a month.

Using D&B Credit Advantage to identify risks and opportunities within their customer portfolio, Softcat’s credit team are able to quickly turnaround a credit decision and help the sales team onboard new customers – sometimes within as little as an hour.

Watch our video to hear from Softcat themselves, as well as some of our own credit experts, as they discuss how harnessing data through efficient credit assessment can be a critical step in enabling businesses to drive profitable growth.